Multiple Sclerosis - Fionn Brand and Website Design/Layouts
(Honours year main project)
This project was focused around creating a brand that could share information and updates about MS and also fundraise for the brand in a way that is inclusive of all backgrounds and social classes. From my research I found that there is a gap in fundraising for MS where people lose out on the change to buy Artists pieces of work as the price shoots way up - this is obviously great but there is a negative side to auction bidding for charities and gala events. It becomes about social class and how much money you have defines your importance to the charity and this makes those who cannot afford those major pieces feel worthless.
Fionn - the brand, combines the artistic work and the multiple sclerosis world encouraging participation from both sides. Art therapy is often used within MS to try help with emotion and I thought this was a good way to further cement the relationship. All artwork produced for selling by Fionn would be sold at a fair price to feel inclusive and 100% of profits would go to different charities surrounding MS research.
I created the brand guidelines and then went on to create a website page and translated this across to mobile device layouts too and then to round it off I created the layout for a social media set up where the brand could create a more chatty environment and focus on conversation and sharing personal stories and new products that could be sold on the website too!
Fionn Brand Guidelines:
Website pages:
The website page would have a changing image that was on a random selector so that each time you visited the page you would see a different image - below are the
Phone Layout:
Thank You card made for any purchase on the Fionn Website:
This is the blog style instagram page layout showing the pattern:
