We’re living in an unsustainable world of mass deforestation, over-consumption, pollution and malnutrition because of our ignorance and reliance on toxic and unsustainable products.

So, if there were something that could provide a sustainable solution to heal the world, wouldn’t we take advantage of it?

Fortunately there is something: Hemp.

This campaign focuses on removing undesired stigma from the super plant, Hemp, comparing Hemp to its competitors and communicating its amazing capabilities and benefits through an anonymous guerrilla campaign.