Year 2020 is thought to be a year of magical realism, during which the sense of design has been re-considered and the ways of living, studying, dwelling and watching have been re-defined. It is such a special senior year. The outline of the figure in the cover is a mirror image of "2020" in digital form, where virtuality and reality coexist.
Based on the special environment of 2020, all the students' works of the graduation season of Beijing Institute of Fashion Technology are exhibited online. Based on the intertwined experience of virtual and reality, we used mirrors as the visual language of the works.
Client: BIFT
Services: Visual System, Editorial Design, Illustration, Subway advertising, Motion Design
Creative Direction: Zhu Chao
Visual System Design: Zhu Chao, Pan Yuchen, Zhao Yuelin, Chen Yongjun, BIFT team
Video Creation and Production: Li Huang, Huang Jia
Digital Poster Design: Wu Shuang, Dong Haoyue, Yan Zhihang
Motion Poster Design: Zhao Lin
