Inspired by the untold stories of my great-grandfather, Donald “Shine” Moye, Cottonmouth Moonshine is a conceptual endeavor to introduce his illegal liquor distilling legacy to a more contemporary demographic.

To appeal to a more contemporary and sophisticated consumer group, I created a bottle that could sit proudly on the top shelf while standing out against the competition. The bottle allows the consumer to admire the contents with a minimal design. The design invites the consumer to interact with the bottle, twisting it with the snake, and analyze the label content.