97 Glowic & 97 Supreme
Packaging Design & Concept
Chinese medicines usually give people an impression that they are complex and slow in preparation, which is different from the fast and convenient lifestyle nowadays. A new Chinese medicine brand, PY Beautyland, is established to challenge the conventional perception towards Chinese medicines by making flavourful instant Chinese medicines. With the shared vision on new Chinese Medical culture, we worked with PY Beautyland, based in Malaysia on their first launched Chinese medicine collagen and metabolism product, 97 Glowic & 97 Supreme.
与当今人们快速便捷的生活方式皆然不同，中医学通常给与人们比较传统且细致缓慢的既定印象。而为了推广新的中医文化并让年轻一代对中药有全新的认识，我们与中药品牌 PY Beautyland 合作，为他们的中药基底产品：胶原蛋白 97 Glowic 和新陈代谢 97 Supreme以结合传统中药和现代美学进行包装设计。
Client | PY Beautyland
Packaging Design & Concept | Epikinono Studio
Project Photography | Tw Freeman
Packaging Design & Concept | Epikinono Studio
Project Photography | Tw Freeman
Inspired by the story of Yang Kwei Fei, one of the Four Beauties of ancient China, and her silver fragrance sachet with grape flower & bird patterned. The silver fragrance sachet is belonging to a beautiful ancient lady that exudes the scent of the fragrance. In addition to being a symbol of beauty, it is also known as one of the aesthetic antiques that combine wisdom and art. Our creation of the brand concept and packaging design is focusing on combining the ancient beautiful story and the contemporary art direction, illustrate the grape flower & bird elements with line art on the packaging design to deliver the beautiful brand personality in modern looks and feel.
古时，杨贵妃随身带着唐葡萄花鸟纹银香囊，所过之处，香气宜人，气质淡雅，是集智慧与艺术的古代美学。以唐葡萄花鸟纹银香囊为主概念，以简约线条去描绘葡萄花鸟纹与彩带线条描绘在包装设计上的，去传递美丽与高贵的品牌形象。同时在选色上，我们利用了沉静的深蓝色和炽热的艳红色，去区分两个产品所带来不同的种类与功效。
Inspired by Yang Kwei Fei’s favourite dance: Sogdian Whirl, the spinning and fluttering rhythm gives an energetic and youthful appearance.
延续杨贵妃的唯美传说，新陈代谢 97 Supreme以唐朝民间舞蹈 - 胡旋舞为启发，搭配轻盈旋转的线条体现产品的活力精神。
