CLIENT / Pedigreender is an original idea: a dating app for cats and dogs looking for new partners. The app’s strength is to connect new people with common interests and allow them to meet new playmates for their pets.
TASK / Give the brand a new look, from the logo to the brand image. The goal is to create a new language that reveals the brand’s potential.
SOLUTION / The brand’s true personality finds its expression in a new identity. The typography of the new logo is designed to transmit the main values of the brand: innovation, creativity, coolness. The letterP has been modified to contain the footprint of an animal, becoming a recognizable and distinctive sign of the dating app. The logo is followed by the brand image: lively illustrations with playful shapes that express the true spirit of the brand.
