Video Animation / Editing / Scripting
Series of videos for Canvas Lab YouTube channel.
Product videos were made as a helping tool for the Customer Service department to give to potential customers. Not too many people know the meaning of the word "Canvas" in Mexico so this was a very helpful tool.
Aside from product showcase, the subject of these videos were educational ranging from art to home-decor, subjects that in our opinion were related to the products we sold online one way or another. Starting with the script, we had a backlog of videos ready, to be able to post one new video every week to try to build our YouTube audience. Fragments of these videos were later used across different social media platforms, and in some cases as an ad for cold audiences.
Some of these videos were used by the Mexican Government Public Education Department (Secretaría de Educación Pública) to help with their efforts on online education during the COVID-19 lock downs of public schools.
