rosanism is a brand-new floral shop based in the historic city of Barcelona, Spain. The aim of the brand identity was to make a unique look and feel to the brand that speaks for its personality: elegant, magical, traditional yet modern.
Meanwhile, the goal was to make the customer have an inspiring shopping experience, starting from the shop front to the thanks card and packaging. Each flower has its own way of packing, which makes it more interesting and meaningful!
Inspired by flowers, the Design of rosanism's symbol contains the leaves of a flower that grows toward the sun which is the symbolization of the star itself above the leaves.
The logo system has been developed to have four logo variations that work in different environments and still preserve its identity.
