What is Wildcraft:
Wildcraft is an Indian outdoor and adventure product company.
The co-founders of the company are
Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
The co-founders of the company are
Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
As the company is outdoor and adventure based,
they also are water proof, light weight, easily packable.
they also are water proof, light weight, easily packable.
Objective:
The motive behind this Wildcraft Campaign is to
show the special qualities of their backpacks.
show the special qualities of their backpacks.
Focusing on the qualities like
Water Repellent material, Light in Weight and Ergonomic Design,
will drag more attention of the buyers, which is the main motto of this
Wildcraft campaign
Water Repellent material, Light in Weight and Ergonomic Design,
will drag more attention of the buyers, which is the main motto of this
Wildcraft campaign
Media Selection:
Posters:
Poster is the one of the most important major print media.
I chose poster as media because No other media is faster when it comes to achieving high reach and contact rates as quickly as possible
I chose poster as media because No other media is faster when it comes to achieving high reach and contact rates as quickly as possible
Bill Boards:
Like Posters, Bill Boards are also very important print media. Outdoor advertising is perfect for reaching the target audience in daily basis.
Bill Boards are larger than life, big bold and demand the audience’s attention.
Bill Boards are larger than life, big bold and demand the audience’s attention.
Danglers:
Dangler’s also are one the best supportive media’s for a campaign, doing push advertising.
Basically Dangler’s do hammering on the person about the product details.
Basically Dangler’s do hammering on the person about the product details.
