Brand: Bonduelle

Agency: Svoe Mnenie branding agency

Creative Ditection: Andrey Kugaevskih

Art Direction: Aleksandra Abramova

Designer: Aleksandra Abramova

The agency was faced with the task of creating a completely new packaging that would correspond to the main values of the company.

As a global expert and a foremost innovator in the plantbased nutrition for over 150 years Bonduelle is constantly looking for the new and unique solutions to achieve its mission of improving lives. For the brand the relaunch of packaging is an opportunity to draw the consumer's attention to the frozen products as an excellent alternative to the fresh vegetables.

First of all, frozen Bonduelle vegetables can rightfully compete with fresh ones, as they are harvested at the peak of mellowness and go through a shock-freezing process within a few hours after harvesting, preserving the vitamins, minerals and fiber needed by humans.

Another important feature is the fact that the whole farming process takes place in Russia, Krasnodar.

These are the key features of production that formed the basis of the new packaging: unique transparent windows make it easy to assess the quality of the product and craft style helps to immerse the consumer in the atmosphere of farming culture.

Following the QR code on the package you can watch a film about the production of vegetables for freezing and find the recipes with them.