IOSSI is a Polish natural cosmetics brand, appreciated and awarded by numerous trade votes. After creating a classic line of products, which became a customer favourite, IOSSI decided to launch lighter formula cosmetics. Our goal was to design a visual identity and a graphic design of the packaging of the new premium line: IOSSI PRO – plant based functional cosmetics.
The main path of the project was 'honesty' in all forms – the natural ingredients, effective formula, strategy of the campaign and the simple form.
The project reflects the next steps of the brand's evolution without drifting apart from what was recognised by the Customers until now. The minimalistic graphic design of the packaging and key visual elements gave the products a distinctive and noticeable visuals, introducing a new observable quality, but also showing qualities consistent with the aesthetic philosophy of the brand.
packaging design _______________________
label design (printed od bottle) _______________________
The campaign promoting new line is based on the body neutrality message. It featured women – Ania, Ewa, Joanna, Paulina, Małgorzata, Agata & Ania – who co-create the brand nad products.
Łobzowska Studio
Score of the project:
adapting logo
packaging and label design (printing on the bottle)
key visual IOSSI PRO
adapting logo
packaging and label design (printing on the bottle)
key visual IOSSI PRO
Graphic design:
Weronika Cyganik, Zofia Dziurawiec
Photography:
product: Aleksander Karkoszka, Łobzowska Studio
campaign (body neutrality): Magda & Michał Kryjak / Atelier Kryjak
product: Aleksander Karkoszka, Łobzowska Studio
campaign (body neutrality): Magda & Michał Kryjak / Atelier Kryjak
