CONTEXT
Solán de Cabras is a natural water from a spring in the Serranía of Cuenca. A water
with an incomparable taste and with an iconic packaging famous in Spain.
CHALLENGE
This brand wanted to launch its new variety of sparkling mineral water on the market. And show that
its new product has an unexpected point, as contains a light and refreshing touch from the bubbles.
CREATIVE IDEA
In order to show that this new variety is a reinvented classic and the unexpected sensation that bubbles cause
when tasted, we reinvented the concept of Mini Golf course building one inspired by the product.
EXECUTION
Each of the 5 holes represented an attribute of Solán de Cabras Gas. All the participants could get to know the product touch by touch.
