Coffee Fantasy | 05 | Brazil Hervaz
Riso Art Print
Riso Art Print
分級 — 咖啡與勤懇的養蜂人
Grading& Sorting— Coffee and the diligent beekeeper
// Brazil Hervaz 的設計靈感來自其獨有的蜂蜜甜味。
由農夫Sr Hervaz 以天然日曬方法製作的咖啡豆，保留了咖啡果原有的甜度。他同時亦從事養蜂工作，為朋友和鄰居提供授粉服務，供應咖啡花蜂蜜。與蜜蜂有緣的他，彷彿蜜蜂就是其咖啡的守護者；而對咖啡豆而言，農夫則像是那認真勤懇的蜜蜂，正努力不懈地將他們釀造成最甜美的成果。畫面中，農夫化身勤勞的釀造師蜜蜂，一如牠們辛勤採食花粉、釀造花蜜般，正在優雅地為其認真工作的成果——咖啡豆界定等級。咖啡製作中的分級工序亦正正突顯了農夫對咖啡品質的執著。
// The design of Brazil Hervaz is based on the honey testing note and its unique touch of sweetness.
The original sweet taste of coffee cherries is kept in the natural processing by the farmer Sr Hervaz. He is also a beekeeper who provides pollination services and coffee blossom honey to friends and neighbours. These little yellow and black flyings are like the guard of his coffee, when the two closely connect to each other. To coffee beans, the farmer is so much like a committed and diligent bee, who works day and night to showcase the beans’ quality to its best. Bee is depicted as a metaphor of the farmer, whose dedication to coffee making mimics bee’s hard work in pollination and honey making. The protagonist’s serious manner in examining the fruit of his hard work is a graceful posture to conclude the farmer’s endeavour to quality coffee in his grading process.
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Design Director: Woody Chau
Art Director: Can Chan
Illustration: Can Chan, Rita Leung
Story by: Peter Law @Espresso Alchemy
Illustration: Can Chan, Rita Leung
Story by: Peter Law @Espresso Alchemy
© All right reserved by Never-Never
About Coffee Fantasy
// 咖啡源自阿拉伯語 “kaweh”，有「力量」以及「活力」的意思，如今更成為世界上最受歡迎的飲品之一。
不論歷史的悠久，每一顆咖啡豆都必定經由一班咖啡農悉心栽種。有趣的是，地域界限與文化差異竟會直接影響咖啡豆的味道。
因此，Never-Never 團隊在約兩年前萌生了一個瘋狂的念頭。嘗試透過融合插畫、傳統印刷及AR科技，以一個跨越時代與文化的新角度去觀看不同咖啡豆的故事。設計構思以13款咖啡卡組成一個系列，每張代表一項咖啡豆的製作工序，閱讀咖啡卡能同時了解咖啡的生成故事。裝飾邊框及背景設計，是從原產地的文化風俗、傳統衣飾、民族圖案、建築物圖騰及地理環境等方面獲取靈感。
「事物總有源起，了解事物的過去才能感受其珍貴之處。」
這是今次專案的理念，透過觀看及了解各種咖啡豆的故事及起源，自然就會發現手上這杯咖啡的珍貴之處。
// Coffee originates from the Arabic word 'kaweh' meaning strength or vigour, and it has become one of the world's most popular drinks nowadays. Every single coffee bean is undoubtedly the result of the efforts of local farmers. What's more interesting is that the geographical environment and culture of the region can somehow affect the taste of coffee. As [a] coffee-loving designer, we hope to visualise these unseen parts with fine illustration.
The Never-Never team is introducing you to a creative approach to storytelling — the merge of illustrations, traditional printing and advanced AR (Augmented Reality) technology. The set of 13 Coffee Poster each represents a step of coffee bean handling, narrating the process of how coffee is grown and made.
因此，Never-Never 團隊在約兩年前萌生了一個瘋狂的念頭。嘗試透過融合插畫、傳統印刷及AR科技，以一個跨越時代與文化的新角度去觀看不同咖啡豆的故事。設計構思以13款咖啡卡組成一個系列，每張代表一項咖啡豆的製作工序，閱讀咖啡卡能同時了解咖啡的生成故事。裝飾邊框及背景設計，是從原產地的文化風俗、傳統衣飾、民族圖案、建築物圖騰及地理環境等方面獲取靈感。
「事物總有源起，了解事物的過去才能感受其珍貴之處。」
這是今次專案的理念，透過觀看及了解各種咖啡豆的故事及起源，自然就會發現手上這杯咖啡的珍貴之處。
// Coffee originates from the Arabic word 'kaweh' meaning strength or vigour, and it has become one of the world's most popular drinks nowadays. Every single coffee bean is undoubtedly the result of the efforts of local farmers. What's more interesting is that the geographical environment and culture of the region can somehow affect the taste of coffee. As [a] coffee-loving designer, we hope to visualise these unseen parts with fine illustration.
The Never-Never team is introducing you to a creative approach to storytelling — the merge of illustrations, traditional printing and advanced AR (Augmented Reality) technology. The set of 13 Coffee Poster each represents a step of coffee bean handling, narrating the process of how coffee is grown and made.
