The concept for this cosmetic packaging came from the idea of relaxation, hence the brand name "Lavandula"—the scientific name for lavender, a calming herb associated with reducing stress. 

This specific line of cosmetics is inspired by the fresh, luxurious feelings provided from a day at a tropical spa, incorporating notes of nourishing coconut and warm vanilla. These products are intended for women ages 25-35 and evoke feelings of relaxation and luxury, while also appearing organic and fresh. These traits were accomplished with the use of a deep green colour palette, a unique leafy illustrative pattern, and modern, sans-serif typography.