The goal for this project was to redesign Indigo’s 2020 annual report, based on the theme “inspiring experiences”. This theme stemmed from the idea of mixing the company’s mission and vision statements; their mission being to inspire reading, and their vision being “Making Connections, Creating Experiences”. 

The problem was that the original report may have been seen as mundane and overwhelming due to the text-heavy pages and lack of imagery/colour. This was solved through the use of bright, cheerful imagery, playful shape and colour, and overall clean, structured layout design—all of which enhance the reader’s experience. The refreshed report is engaging, meaningful, and easy-to-read.