For Austria’s most popular private label – »Zurück zum Ursprung« – the crucial point is: Healthy food can only come from intact nature and from healthy animals and raw materials. This is why the brand relies on the eight basic values of regionality, environmental protection, freedom from genetic engineering, animal welfare and animal husbandry, food quality, transparency, consumer fairness and farmer fairness – true to the brand’s motto »Organic that goes further«.
As an extension of the product range of »Zurück zum Ursprung«, we developed a premium appearance for the regional producer Feinkost Leitinger, which puts the high-quality ingredients in the centre of the design. The varieties »Egg«, »Pumpkin Seed«, »Liptauer« and »Beetroot« make up the product range of the »Premium Curd Spreads«. A colored linen structure, hand-drawn illustrations, gold foil and accented typography create clear recognition.
As an extension of the product range of »Zurück zum Ursprung«, we developed a premium appearance for the regional producer Feinkost Leitinger, which puts the high-quality ingredients in the centre of the design. The varieties »Egg«, »Pumpkin Seed«, »Liptauer« and »Beetroot« make up the product range of the »Premium Curd Spreads«. A colored linen structure, hand-drawn illustrations, gold foil and accented typography create clear recognition.