LG Vivace AI DD
Digital Campaign
Brief
Since laundry is usually a boring task, we want to create a campaign that is surrounded by fun. We have 3 key features to highlight. Instead of regular social media posts highlighting product features, we want designs to tell a story. The story of your clothes’ journey through a washing machine. And how Vivace’s experience is the best for your clothes.
THE PRODUCT
A washing machine that uses AI technology with 3 main features
1. AI DD
a. Detects fabric type, weight, softness, etc and chooses optimum setting
b. Removes worry of whether or not you’re choosing the right setting for your clothes
2. Turbo mode - 39 minute wash cycle, faster than most machines in the market
3. Steam+
a. Feature to steam your clothes that removes 99.9% of bacteria & allergens
b. Reduces wrinkles
THE PRODUCT
A washing machine that uses AI technology with 3 main features
1. AI DD
a. Detects fabric type, weight, softness, etc and chooses optimum setting
b. Removes worry of whether or not you’re choosing the right setting for your clothes
2. Turbo mode - 39 minute wash cycle, faster than most machines in the market
3. Steam+
a. Feature to steam your clothes that removes 99.9% of bacteria & allergens
b. Reduces wrinkles
Main Idea
I made three visuals to show our three features (AI DD, Steam+, and Turbo mode) in a very attractive way. The Visual will be like we look inside the washing machine through the main glass door and we see what's going on in our clothes world.
AI DD
When we look inside the machine we see our clothes treated like a king, the visual show that we care about your clothes and it really deserves a luxurious treatment.
Steam+
In this visual, we want to show our steam+ feature by showing our clothes relaxing in the sauna room.
Turbo mode
Here we want to communicate our turbo mode feature by showing speed, we will see our clothes running in a Running track.
3D Work
