Easter. Reloading.
Easter campaign for «Silpo»
Easter campaign for «Silpo»
Nowadays, when traditional holidays are not relevant for youth,
Ukrainian supermarket chain «Silpo» dreams about keeping the traditions modern.
We didn't want Easter to be forgotten or just to be an extra holiday, so decided to make a campaign,
We didn't want Easter to be forgotten or just to be an extra holiday, so decided to make a campaign,
where we replaced old-school images of Easter to change the archaic perception of this holliday.
R Agency
Creative Director – Dima Liutyi
Art Director – Yana Havelia
Art Director – Leonid Nakonechnyi
DTP Designer – Andriy Nechitaylo
Copywriter – Illya Zhurava
Senior Account Manager – Maria Ursta
Photographer – Jenya Gaydamaka
Silpo
Chief Marketing Officer – Katerina Oguraieva
Head of Brand Communications Department – Julia Zabrovskaya
Project Manager – Iryna Butenko
