Rebranding OnlyDomains
Founded in 2010, OnlyDomains is an online registrar designed to help freelancers and businesses get online. They offer domain names, web and email hosting solutions, and SSL certificates to 300,000+ customers. Based in Hawkes Bay, New Zealand, OnlyDomains is a part of the global CentralNic umbrella with team members spread in Napier, Melbourne, London, Mumbai, and Sankt Ingbert.
PROBLEM
OnlyDomains hadn't updated its brand identity in a decade. It didn't reflect its values and personality. With growing needs and unclear guidelines, it resulted in visual clutter and low brand recall among customers.
SOLUTION
We collaborated with OnlyDomains to create a new brand identity that makes the process of getting online fun and inclusive. We redesigned the logo, colours, illustrations and typography to reflect OnlyDomains as a friendly, smart and empathetic brand.
TEAM
Rigved Sathe (Strategy & Design)
Meroo Seth (Illustrations)
Priyanka Damwani, Marc McCutcheon (Client)
