Breezy, sunny California days - where happiness can be found in the simplicity of well crafted foods, blue skies, and vivid city murals.

With 100% organic, California grown olives and women makers behind the brand, we wanted to create an ode to playfulness and craftsmanship for Pineapple Collaborative’s, The Olive Oil.

We opted to use a colorful palette for our product imagery, featuring shapes traced from the vessel’s base. Cheeky GIFs round out our “west coast, best coast” photo story, along with a touch of city lifestyle.

SITU : photography, creative direction & styling.