BEIERSDORF NIVEA
NATURALLY GOOD SKINCARE

NEED

Awareness of the launch of Naturally Good Skincare line & strong 

differentiation from competitors 

INSIGHT

Many people love contact with nature and pay special attention to it. 

These people form a large community, based on a strong sense of belonging and a series of small daily gestures with which they take care of the nature around them.

BRAND ROLE
NIVEA Naturally Good wants to strengthen the bond between these people by offering them a line of products that can reflect them, with 99% percent of ingredients of natural origin and with a 100% transparency for a 100% trust.

IDEA

NIVEA Naturally Good, together with people who love nature, creates a movement for all those who want to take care of nature starting from small daily actions.

#NATURALLY GOOD PEOPLE