NEED

A  creative concept and campaign to attract and engage Gen Z

An influencer strategy: i.e. 3 main influencers relevant for Gen Z to become campaign ambassadors (focus channels: Tik tok and IG)

An execution of the campaign that has high potential for sharability amongst teens: right channel with the right content!

INSIGHT

None of us have a single personality. 

Especially teenagers, who try different ones every day.

Choosing just one taste, color, flavor or mood is no longer part of their way of life.

Whether it's an excuse to find the right path or just a way to have fun, NIVEA has created a Limited Edition of creams and mousses for them to collect

with different fragrances and cute characters, to change whenever they like.

Because the beauty of life is that it is made up of a thousand colors, and the only way 

to really enjoy it is to have them all.

IDEA

LIFE IS MULTICOLOR. WHY CHOOSE ONE?

The NIVEA Soft Limited Edition has a product for every way you are or feel. 

Why choose just one? Collect them all!