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Lexus LF-30 Electrified | Tokyo Motorshow 2019

Lexus presents its vision of the future electrification with the World Premiere of the "LF-30 Electrified" Concept.
1. Lexus Electrified vision promises unmatched driver fulfilment and enjoyment of automobiles
2. "LF-30 Electrified" new concept embodies the vision of Lexus Electrification
3. Futuristic exterior foreshadows the Lexus Electrified vehicles towards 2030
4. An innovative interior that leverages autonomous driving technologies, a newly designed cockpit, and other advancements
5. Boasting four in-wheel electric-motors, steering by wire, and Lexus Advanced Posture Control, "LF-30"
Lexus LF-30 Electrified official picture - Experience Amazing
As an indication of the future image of a "Tazuna" cockpit, the "LF-30 Electrified" employs next-generation interfaces, such as gesture control and enhanced presentation of vehicle information through AR (augmented reality). The resulting interior is one that provides comfort and convenience for both driver and passengers.
The "LF-30 Electrified" employs numerous advanced technologies with a look ahead to the year 2030 - such as a new concept cockpit based on a human centred design philosophy and a steer-by-wire system.
With in-wheel electric motors, steering by wire, and Lexus Advanced Posture Control, the "LF-30" can offer a dynamic experience unlike any currently available.
The steer-by-wire system eliminates a mechanical connection to allow more flexible turning control depending on driving conditions, and a more precise steering feel aligned with the driver's intention. It also contributes to a greater sense of openness by allowing the steering controller can be shifted forward and out of the way during autonomous driving.
To achieve a fundamental leap in vehicle performance, handling, control and driver enjoyment, the "LF-30" employs numerous state-of-art technologies even beyond advanced posture control. In-wheel electric motors for each of the vehicle's four wheels and low positioning of the battery enable better handling of inertia and high-level driving performance. Autonomous driving technologies and drone support vehicle technologies look ahead to the year 2030 and the widely expanded value that vehicles can offer.
In addition to its unique design, the interior also indicates the direction of next-generation luxury by using sustainable materials to reduce environmental burden. "Yakisugi" (charred cedar), a traditional Japanese material, is used in the floor and steering controller while recycled metal was processed into fibres for use in creating the pleated door trim. This approach expresses Lexus distinctiveness and innovative spirit. 
Compact and lightweight drive-power units expand freedom in vehicle packaging and are used to enable the driver to enjoy ideal driving, regardless of the road surface or driving conditions. 
Onboard AI distinguishes the voices of the vehicle occupants, and uses personalised information stored on the driver's control key to serve as a partner. It facilitates the adjustment of elements of the interior environment, such as air temperature and audio, and the setting of navigation routes and destinations, while also making proposals for activities after arrival. It also understands the driver's preferences and helps them control the suspension and powertrain settings in real-time according to the driving scene.
The rear seats use artificial muscle technology to mould to their occupant, and can support various modes such as reclining, relaxation, and alert functions. A Mark Levinson® audio system creates a next-generation listening environment, in which minute speaker control establishes ideal acoustic spaces for music listening pleasure for the driver and each passenger, and speakers built into the headrests not only provide an optimal audio environment but also have a noise-cancelling feature that contributes to enhanced quietness.
Based on the latest autonomous driving technology concept of "Lexus Teammate", the "LF-30" Electrified features advanced driving support functions in the form of a Chauffeur mode and a Guardian mode. Occupants can enjoy both comfort and peace of mind during autonomous driving with advanced posture control technology being employed
Lexus LF-30 Electrified official picture - Experience Amazing
With the layout of the front passenger seat echoing that of a first-class seat on an airliner, the interior is one in which a sense of openness and a sense of envelopment coexist. All witches and other controls being comfortably within reach and a gesture-control large-screen display for the passenger seat add to the achievement of interior comfort and convenience.
Lexus LF-30 Electrified official picture - Experience Amazing
A glass roof above the rear seats features voice control and a gesture controlled "SkyGate" display window that uses AR to display various types of information, such as a realistic star-filled sky, user-favorite videos, and even navigation.
Top left / Alexandre Gommier & Karl Dujardin - Middle left & top right / Karl Dujardin - Below / Toyota Europe Design Team
Extract from LEXUS EXPERIENCE AMAZING - READ FULL ARTICLE
Lexus LF-30 Electrified official movie
DESIGN TEAM CREDITS

Ian Cartabiano - Toyota Europe Design President
Lance Scott - Design Directeur
Hideaki Iida - Exterior Chief 
Alexandre Gommier - Interior Chief
Heikki Juvonen - Lead Exterior Designer
Karl Dujardin - Lead Interior Designer
Lexus LF-30 Electrified | Tokyo Motorshow 2019
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