Sooshee
Visual identity creation, promotion and launch of a London based sushi bar
Visual identity creation, promotion and launch of a London based sushi bar
The final project of my BA in Graphic Design was to brand promote and launch a new style of sushi bar into the London fast casual sushi market. To do this it needed to be completely unique and stand apart from the saturated contemporary/modern/traditional style of sushi bar that is everywhere.
The visual style centered around the Japanese genre known as 'kawaii' which means cute. This style is hugely popular in Japan but is only just emerging in the UK which enabled 'Sooshee' to differentiate from all the London competition.
Deliverables
Concept, Brand Identity, Website, Printed Restaurant Elements, Exterior Canvasing, Promotion, Marketing, Style Guidelines
The visual style centered around the Japanese genre known as 'kawaii' which means cute. This style is hugely popular in Japan but is only just emerging in the UK which enabled 'Sooshee' to differentiate from all the London competition.
Deliverables
Concept, Brand Identity, Website, Printed Restaurant Elements, Exterior Canvasing, Promotion, Marketing, Style Guidelines
Example of guerrilla Ads around the streets of London
