LOLA WAS BORNE FROM NECESSITY.
I first designed and created Lola for ikoo's Thermal Treatment Wraps, which were launched during the Korean face mask hype. We needed an illustration that conveyed to the user that this product is for hair and not for the face. From there she evolved from the packaging to POS and to a fully functioning character, one that became the mascot for the brand. She is mainly portrayed on social media and used for holiday campaigns, events, product launches, and initiatives.
She is illustrated with her eyes closed and covered with thick, heavy lashes. This is to keep the focus on the hair rather than any expression on the face. In this way, her face can also be iconized.
ILLUSTRATION, CHARACTER AND GRAPHIC DESIGN, MOTION DESIGN, STORYBOARDING
Created for ikoo's Launch in the US
Storyboard & concept: Sandra Mastinggal
Animation & Music: Sinnema Studio
Lola & Squad parodies "Single Ladies" by Beyonce
Illustrated for Valentines Day
Lola & Squad crosses the Delaware
For the USA launch
Lola - Talk the Detox Shampoo & Conditioner
Lola - No Frizz, No Drama Shampoo & Conditioner
Lola - Don't Apologize, Volumize Shampoo & Conditioner
The following below are a series of illustrations I created whenever ikoo launched their products within a country or city.
From left to right
Lola in Marseilles - "Emily in Paris" parody / Lola in Lyon - "Emily in Paris" parody
Lola in China (for Chinese New Year 2019) / Lola in Indonesia
Lola in Warsaw / Lola in France
