To help increase donations made through the website, I adapted Peter McVerry Trust's bi-annual print newsletter for online. I created a landing page which made information about a number of key areas accessible to users and had multiple signposts which users could follow to make a donation. 

The newsletter, which I write and distribute through Constant Contact, is a key source of fundraising for the charity. The three landing page adaptations I've created to date - Spring 2020, Autumn 2020 and Spring 2021 - have added an additional €75,000 to fundraising income over the past 12 months.

The Spring edition of the newsletter landing page can be found here - https://pmvtrust.ie/spring-opening-doors-newsletter/