atom studios
atom studios is a startup that aims to create longer lasting more sustainable and useful phone accessories in a saturated market. Founded on our three pillars of Design, Usefulness and Sustainability, we developed simple products that solve real problems in beautiful ways. I worked closely with the design team at atom to create a new brand based on the principle of a electron, protecting a proton and neutron.
We wanted to create a scientific approach to considered design and execution without being technical. I worked on the logo and brand guidelines as well as looking at how this worked with the physical product concepts, as well as online and social media platforms. I worked as part of the team at Sabotage with James Holt, Astrid Vanhuyse, Solène Lemare & Cameron Latter.
Strategy / Brand Design / Digital Design / Industrial Design
Sabotage worked closely with the design team at atom to create a new brand based on the principle of a an electron, protecting a proton and neutron.
The branding took a scientific approach, without feeling overly technical. We designed the logo and brand guidelines and looked at how this integrated with the physical products, in retail and on social media.
