The logo created for flower and gift shop called "Незабудка" that means "Forget Me Not" in Russian.
Client's wish was to promote the slow life idea through the logo. The logo should encourage customers of the shop to choose gifts and flowers for their loved ones without being in a hurry, with joy and pleasure.
Therefore, I used soft rounded shapes and flowing lines in the logo.
A focus group survey showed that the logo I created evokes emotions of calm and serenity.
The Inspiration & Idea
The process of creation in Adobe Illustrator
Logo color palette
The examples of branding
The main page for the flower and gift shop website
