Symetra, an insurance company, prides itself on being friendly, approachable, knowledgeable and providing personalized service.

 

During the journey of life, there are important financial milestones, that require attention and guidance. The    identity system highlights this ideal through the old sailing myths of mermaids guiding ships at sea during    their voyages. The visual direction is simplified to have a modern edge. The use of the one singular color represents the strength of one source providing excellence to its clients.