For my client Primus dental I made a thorough redesign of visual identity. The new visual identity is designed with the purpose of technical and visual aesthetics, which emphasizes the logo symbol that represents a stylized tooth. Precisely for this reason, I used non-serif and purely technical letter that reveals the precision, accuracy and functionality in visual and symbolic meaning of the logo, representing the values of Primus dental. By customer request, as a home color, I have implemented a blue shades that suggests elegance, seriousness and confidence. I chose gray color as a secundary color that represents technical excellence and professionalism.
