This is an overview of the Performance Marketing Ads for Facebook & Instagram that I have been doing at Kapiva. As the custodian of the brand language and Kapiva's visual identity, I aim to maintain a calm, nature-inspired-confident tone. Building a strong visual recall with the customers by keeping a consistently soothing-pastel color palette and iconic custom-illustrated elements. The TG for the social media ad group is largely the Millennials and Gen-Z's, and hence a witty take on an overarching Ayurvedic design frame can be observed in the brand communication. The aim here is to drive CTR and ultimately sale conversions and hence a lot of focus on making an instant impact with the attention grabbing play on keywords and Ayurvedic ingredients (brand USP)
PRODUCT - GUMMIES
The product is positioned as a MODERN AYURVEDIC NUTRITION SUPPLEMENT and hence is targeted to a comparatively younger consumer group who are living a fast lifestyle and need nutrition ON-THE-GO. For Example - Students, working professionals and the sorts. The second part revolved around defining the most tactical and cost effective platform to find this consumer group and target them in the most DELIGHTFUL, REFRESHING and RELEVANT way. Hence, the decision to create a series of GIF/Video advertisements and posts for the social media - Instagram and Facebook. The pastel color palette is largely derived from the brandbook and the overall vibe is Minimal, Contemporary and the copy is fun and light. The strategy is to focus on the Ayurvedic ingredients in a way that the creatives convey credibility of this product w.r.t. to being Ayurvedic. and since these gummies are super yum, focus on the taste - Visually.
The product is positioned as a MODERN AYURVEDIC NUTRITION SUPPLEMENT and hence is targeted to a comparatively younger consumer group who are living a fast lifestyle and need nutrition ON-THE-GO. For Example - Students, working professionals and the sorts. The second part revolved around defining the most tactical and cost effective platform to find this consumer group and target them in the most DELIGHTFUL, REFRESHING and RELEVANT way. Hence, the decision to create a series of GIF/Video advertisements and posts for the social media - Instagram and Facebook. The pastel color palette is largely derived from the brandbook and the overall vibe is Minimal, Contemporary and the copy is fun and light. The strategy is to focus on the Ayurvedic ingredients in a way that the creatives convey credibility of this product w.r.t. to being Ayurvedic. and since these gummies are super yum, focus on the taste - Visually.
Theme - Immunity during Monsoons
Concept - Immunity warriors warding off diseases and ailments with their Ayurvedic weapons like Giloy, Tulsi, Honey
Concept - Immunity warriors warding off diseases and ailments with their Ayurvedic weapons like Giloy, Tulsi, Honey
Breakfast Mix - Herbs & Multigrains
Aim - To highlight the USP of each flavour in the most easy to register way.
Aim - To highlight the USP of each flavour in the most easy to register way.
And some more :)
