The Digital Studio at Hallmark worked tirelessly to develop an adaptive e-commerce site for Hallmark Baby within a very tight timeline and budget. My design partner and I created a comprehensive UI and collaborated throughout the project's timeline to ensure the best possible user experience. In addition to my work on the site's interface, I was responsible for designing numerous content assets for the site's initial launch. In order to ensure that Hallmark Baby's brand remained intact as design and editorial work transitioned to its permanent content team, I oversaw the development of the brand style guide to include UI and design elements suitable for the website, email campaigns and any social media needs that might arise.