Originally named Coffee2go.io, Reusify is a growing startup that wants to help cafés and other businesses ditch disposable materials and help them make more money at the same time. Primary focus is on reusable cups for coffee and tea on-the-go, which customers don't have to clean themselves but instead can simply drop off at any partner café. As Reusify balances its ecological and business agendas, so does its branding by striving to be eye-catching in a bustling cafe while hinting at its green goals with, literally, green and through use of recycled paper for promotional materials.
