Personal Branding | Doughism — DJ
Branding development for my music mixing brand.
My name is Doug Rodas and when it comes to performing as a DJ I go under Doughism. Even though that professionally I’m a designer and illustrator, I’ve always been fascinated by the idea of being able to connect with other people through different mediums and that is precisely how I developed an interest in creating audiovisual pieces that allow me to communicate emotions, feelings or collective thoughts through music.
My relationship with music has always been a main pillar in my creative process. Music is usually part of synaesthetic methods I use in which it becomes the main inspiration channel to concrete and transform ideas in colors, shapes, textures, etc. in order to convey a specific message. Me being able to redefine my identity through sounds and share the music that inspires me as a way to inspire others, has been something that has opened new ways for me to keep exploring my creativity.
Personal Project / Branding / 2019
