Project: Haldiram's Soan Papdi
Agency: Therefore Design Pune
Mentor: Gauri Barve Kale
Packaging Design: H.K. Bhujbal
Objective:
Concept: Soan Papdi is a sweet loved by all and is also served to welcome guests in most Indian households. Also, in the Indian Culture, the trumpet is considered an auspicious instrument that is played to welcome guests during any festival, weddings, gatherings, etc
This route draws a connection between these two stories leading to build a celebratory mood on the packaging for India’s most loved dessert.
Thank You
