Overtime on Inferno is a weekly CS:GO podcast from TL;DR Media. The objective with this brand was to create a memorable and unique identity, that exists in the already existing TL;DR Universe (primarily our bi-weekly newsletter and social channels). We also wanted to ensure that the podcast could stand on it's own in the sea of esports shows, and stand out for its charm and style.

Hosted weekly by Logan 'M3CHATRONIC' Ramhap and Elliott 'aizyesque' Griffiths, the brand had to further develop the wit and humour the duo produce, as well as being ever-evolving to allow for 3 or even 4 participants for special crossovers, guests or panel shows. We also found it crucial to allow for social cross-posting, and built a package of assets to assist in this.