Jams Streaming Service
Jams Streaming Service is a fictional brand that would provide instrumental music, or "smooth jams," to its listeners for the purpose of relaxation, studying, or just as background music. This project was centered around creating a brand's identity system and all of the assets that could be associated with it.
Identity System
This brand is meant to be modern and fun in its design. The colors reflect on the "jam" theme of the brand. The icons blend the fruit with music.
Identity System
The identity system for this brand reflects on the bright and youthful look that Jams is wanting to portray. It utilizes the brand's colors and imagery.
Collateral Material
This item a concept for a hand-out that would contain all three pieces of information detailing all about the brand with the peach introductory one on top, greeting the viewer. The envelope would be in the shape of a jam jar with the lid opening to reveal the content. Unfortunately, due to covid restrictions, this handout was unable to be printed physically.
These branded items would be given out at conventions or sponsored events in order to spread brand awareness. All contain either the primary or secondary mark and are all items that are aimed at young adult audiences. The goal was to make something aesthetically pleasing and fun that our target audience would want to use.
In addition to physical collateral, I also began to design the look of the app. I mocked up what the login may look like when you first open the app.
