Creative clusters. Visual researching
In recent years, the reconstruction of former industrial areas for creative clusters has begun to gain momentum. Each such territory has its own history and uniqueness. I decided to figure out how the history and features of the place where the creative cluster is located can be interpreted in the identity.
For visual research, we developed our own display font, which in shape resembles the buildings of creative clusters, their courtyards, and also refers to the fact that they used to be factories and industrial areas with workshops and large buildings.
