LOGO UPDATE + NEW LOGO PROPOSAL
THE REQUEST_Kennel Club Peruano (Peruvian Kennel Club) needed to adapt/refresh the current logo. Modernize it while keeping the “look & feel” of the old and very well-known institution.
THE DETAILS_The isotype and the name had to remain unchanged.
Keep either “Federado a la F.C.I”, “Miembro de la F.C.I.”, “F.C.I” or “Federación Cinológica Internacional”.
As part of the new logo, graphic design rules were established with flyer templates and social media rules.
Keep either “Federado a la F.C.I”, “Miembro de la F.C.I.”, “F.C.I” or “Federación Cinológica Internacional”.
As part of the new logo, graphic design rules were established with flyer templates and social media rules.
ORIGINAL LOGO + UPDATED LOGO
The new logo proposal and recommendations emphasized the change of typography.
NEW LOGO PROPOSAL
TYPOGRAPHIC ALTERNATIVE LOGO FOR DOCUMENTS
COLORS
TYPOGRAPHIES
