Today you don’t look good just because you look good. You’ve got to have the brains too.
Today, witty is the new sexy.
The campaign features clever headlines playing on smart in the context of beauty.
Agency: Publicis Italia
Global CCO Publicis WW & CEO Publicis Italia: Bruno Bertelli
CEO: Cristiana Boccassini
Creative Director: Marco Viganò
Art Director: Alexia Vindret
Copywriter: Jacob Salmona Arcari
