Overview: The world doesn't need more cinnamon roll shop instead it needs more joy and happiness to be spread so Cakyard Tasked with a mission to spread joy, as a 7x team at Cakeyard aimed to create an extraordinary experience for their customers. With vibrant colors, playful illustrations, and a touch of nostalgia.
As the 7x team, we poured our creativity into Cakeyard's Logo & Word Mark, capturing the very essence of our treats. The 'C,' which draws inspiration from the captivating radial effect of a cinnamon roll when viewed from the top, adds a touch of familiarity to our brand. Our choice of a bold and bubbly font mirrors the texture of a freshly baked cinnamon roll, inviting you to experience its fluffy goodness through sight. We arranged the wordmark 'cake yard' on two lines, symbolizing the heart of an oven where the magic unfolds. This arrangement not only represents our delectable treats but also the journey from creation to enjoyment.
Feeling the Cakeyard Magic
Our 'Joyful Confection Palette' matches the sweet feeling of Cakeyard. Like flavors, each color in the palette has a taste. These colors capture the happy moments of Cakeyard, making every bite a joyful experience.
Our 'Joyful Confection Palette' matches the sweet feeling of Cakeyard. Like flavors, each color in the palette has a taste. These colors capture the happy moments of Cakeyard, making every bite a joyful experience.
Typography:
To incorporate the brand’s core values into every visual element, we have selected 'Omes' font, aiming to strike a harmonious balance between the inviting essence of baked treats and the exuberance of joy. The 'Omes' font in bold embraces the tactile sensation of freshly baked goodness, On the other hand, the 'Omes' light variation contributes a touch of playful and carefree joy, echoing the sense of delight that each cinnamon roll brings. This strategic pairing of typography effortlessly threads the core values of inviting comfort and pure happiness, ensuring that every aspect of Cakeyard speaks to both the senses and the heart
Illustration:
Our illustrations are like special touches that make our brand extra unique. From funny characters peeking out of cinnamon roll boxes to scenes of summer and winter fun, these pictures tell stories without words. They show our happiness, warmth, and fun vibes. Each illustration is like a bite of our treats – full of flavor and joy. Together, they create a colorful world that makes Cakeyard feel just right.
Creative Direction by Loay Katib
Art Direction & Design by Loay Katib, Raouia Ajoulian
Content Creation by Firdaous Baitour
Content Creation by Firdaous Baitour
Motion Design by Roma kanjaa
Interior Design by Baher jad
Design Presentation Assist by Firdaous Baitour
Design Presentation Assist by Firdaous Baitour
Illustrations by Heba Douba
Contributing Designers - Mariam manzalawy & Eslem Ozluk
Allow us to assist you in shaping a compelling brand story that deeply connects with your audience.
We're strong advocates that every brand holds the potential to be cherished by its customers. Allow us to guide you in crafting an extraordinary brand journey that captivates and brings joy to your audience. Get in touch with us at hello@weare7x.com to explore how we can elevate your brand to new horizons.
