LOGO DESIGN PUNIX
Challenge: The construction of a new identity, is the consolidation of a team that has a key metric of the company in hand. Punix is a team that looks at revenue, retention and expansion.
Strategy: A transformative, versatile, collaborative and striking brand, which knows its role, as it understands the needs of its customers and shapes its solutions according to them.
In addition, deliver meetings with the customer that generate value and help them succeed in using the platform.
Creation: The need for the brand concept to focus on the two brands presented, but in a unique way. Representing the union of the two teams. This interpretation led us to typical elements of the Phoenix such as its wing and the Puma. And the combination of the elements makes a perfect visual synthesis for all these concepts added up. The circular shape of the symbol refers to the Phoenix cycle.
The purpose of the symbol is to convey the feeling of an innovative brand, intelligent, feminine and at the same time strong. The combination of these elements brings immense value to the brand. The symbol brings together the two teams, imposing strength, energy and innovation.
