Brief
Invent a new recipe for a new KFC fried chicken flavour.
Problem
KFC is facing strong competition with McDonald’s Ayam Goreng McD, which made KFC lose its leadership position in the fast food fried chicken market.
Solution
Promote a new product in collaboration with Mamee Monster snack. We want to tell our audiences that our new product is way crunchier as compared to other fried chicken brands in the market so they should try out this extreme crunchiness gastronomical experience! Fried chicken so crunchy that it can “cause
an earthquake”!
KFC debuts a brand new menu.
A booth setting up outside KFC store to attract public's attention and participate the challenge.
Participant must shout to maximum level in order to crack the fried chicken shown on screen.
Once they win, a printed voucher will be given to the participant.
They can collect free chicken at the nearest KFC store.
A set of posters will be displayed at public areas such as public transport stations and shopping
malls to promote KFC new product to the public.
Promotional video
