PowerPills: Aspirina Brand Revitalization Game
Initiative: PowerPills was born out of a collaborative college challenge set forth by Bayer and FIAP, aimed at engaging first-year Digital Games students in the process of reinvigorating the Aspirina brand within the Brazilian pharmaceutical market.
Overview: The project's strategy was to create an action-packed digital environment as well as a mobile game that would resonate with the target audience, thereby renewing the brand's appeal. The concept centered around leveraging interactive and entertaining elements to educate and engage users with the Aspirina product.
Collaboration and Contribution: Pre-production stages, including game design, monetization strategies, and scripting, were collaborative efforts, harnessing the collective creativity and expertise of the entire student team to finalize the concept that would best serve the project's goals. In the subsequent technical development phase, each team member took the helm of their preferred specialty area.
My particular contributions encompassed:
Technical Leadership: Guiding the technical aspects of game development, ensuring that our vision was realized effectively within the Unity engine.
Gameplay Implementation: Crafting core gameplay mechanics and ensuring they aligned with the educational and brand objectives of the game.
Quality Assurance: Overseeing the testing phases to ensure a bug-free and user-friendly gaming experience.
Technologies Used:
Unity: Utilized as the primary game development platform for creating engaging gameplay experiences.
Android: Chosen as the deployment platform to reach a broad mobile user base.
