Work:
Yaourts - Les Frères Marchand
Year:
2021
Deliverables :
Advertising posters for the yogurt line.
Enterprise :
Maison Les Frères Marchand. Nancy, France.
My mission :
Design of advertising pieces in poster format for social networks and for print.
Enterprise needs
Les Frères Marchand, a company dedicated to cheese refining, has had a restaurant serving traditional regional food for more than 20 years in the city of Nancy (France).
In France, during the pandemic caused by covid-19, restaurants had to close for several months, therefore La Maison will reopen its doors with a new image, to welcome its guests after six months with a younger and fresher atmosphere.
In France, during the pandemic caused by covid-19, restaurants had to close for several months, therefore La Maison will reopen its doors with a new image, to welcome its guests after six months with a younger and fresher atmosphere.
Guide Lines:
Black background and graphic representation of yogurts through illustrations that stand out through a vivid color palette.
Sober, clear and elegant typography.
Sober, clear and elegant typography.
Process
Sketches of the different fruits of the yogurt line.
Color palette tests with black background, being the palette of the third image the one chosen for the posters.
Results:
16 advertising posters with the different flavors of the Maison Frères Marchand yogurt line.
