The goal was to create a cohesive, integrated campaign to advertise the 2020 UTA typography exhibition. This included wayfinding, posters, ephemera, and tickets. I chose to work abstract and use type as a design element. Elongated letterforms and simple colors render the type as a texture and shape, and a textured, cream colored background softens the elongated text on white background  into something that is more balanced.

SILVER AWARD ADDYS Fort Worth 2021: Outdoor and Transit Advertising Campaign