Fundo Chocolate Swiss Roll for BiscoMisr
about client : BiscoMisr is the largest biscuits company in Egypt and one of the top 5 biscuit companies in the Middle East and Africa. It was established in 1957 during Egypt’s nationalization program as the Egyptian Company for Foods which has been the country’s main provider of baked goods and confectionery at that time.
Brief, solution & direction: we need the design to be appealing &very attractive to kids and teenagers. the design has to catch their attention and to stand out on the shelves, increase target customers' desire to buy.
the concept is based on stimulating customers craving to eat sweets and chocolate. the display packaging is designed to be tall to be clearly seen by kids and children from a far distance.
the concept is based on stimulating customers craving to eat sweets and chocolate. the display packaging is designed to be tall to be clearly seen by kids and children from a far distance.
the packaging design has to show a clear and honest picture of the swiss roll. it has to be catchy specially for chocolate lovers and kids.
