Kruunu Herkku is a small family-owned food factory located in a tiny village called Juva in eastern Finland. They have a simple idea: to cook handmade food with love and respect for proper ingredients. We created a new visual identity that communicates their philosophy more clearly. The design was inspired by local food and organic ingredients. Their pancakes aren’t all the same shape and size – after all, they are made by hand! The same hands-on attitude and appreciation for details continues in the identity.
