Creating a brand that truly reflects ASQA’s aspirations of continuous improvement and collaboration across Australia’s vital Vocational Education and Training (VET) sector.
Situation
Australia's Vocational Education and Training (VET) sector needed to undergo reform to focus on strengthening the sector. The sector's national regulator, ASQA, commenced their transformation in 2020, marked by significant changes to the way they operate. As part of these changes, Alto was engaged to align a brand refresh with ASQA's vision for the future and the sector as a whole – a mutual understanding of shared responsibility for equality.
Rebrand Objectives
Increase awareness and understanding of ASQA's role, responsibilities and commitment to continual improvement and transformation.
~
Build positive engagement, education and collaboration with the VET sector
~
Unify the agency and instil a sense of pride and purpose around what they do and why it matters.
ASQA appreciated ‘working together’ with Alto to realise our refreshed branding. The successful co-design of our new brand guidelines positions ASQA well to lead important reforms in VET.
—
Steve Maillet, Executive Director – Regulatory Engagement and Education
