Travel Lunch Box
Client: DO & CO Kyiv
Design: Oksana Shchebakova
Strategist: Mariia Bezklynska
DO & CO is the international catering company based in Austria, operating in 12 countries, one of which
is Ukraine. The main area of work is air catering which includes the menu that airlines offer during flights.
The DO & CO Kyiv decided to look for the opportunities to sell its product in Ukraine outside of air transportation. They created a brand new direction, which included sale of lunches on Intercity trains in collaboration
with the WOG-cafe.
During times of closed borders, we are in lack of travel and trips. Exciting and delicious addition to the journey will be Travel Lunch Box. The company developed a series of 3-course dinners. The task was to create a functional packaging that will stand out in a window among other products offered by the cafe. Travel lunch box will remind everyone of the taste and atmosphere of a long-awaited trip.
With traveling in mind, the team created special illustrations with Ukrainian landscapes for the lunch boxes. These are the views that we most often thought of as train windows: endless fields, green forests, mighty mountains... and, of course, we did not forget about an indispensable element of every trip – a suitcase.
The product has two serving options: a vegetarian menu and a meat menu, as evidenced by the stylized stamp on the box. Under the lid we placed wishes of happy road trips and delicious adventures.
You can taste this lunch while traveling by Ukrainian railway :)
Thank for watching!
